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Grow business with
Brand Identity
The following are scenarios involving different business categories and requirements which can help you make decisions and grow your business by establishing brand identity.
I'm an start-up
working in Tourism industry,
looking to Grow my Business
Decide the Task
Understanding the business before deciding:
Competitive study
- local business
- businesses at same scale
- businesses working at a larger scale
Target Audience
- Business Travelers/Solo Travelers/ Couples/ Families/ Group Travelers
- Domestic + Luxury
- international (for airport pickup/drop service)
USP
- Luxury Travel Solutions
Making initial decisions:
Define brand strategy
- Determine company's mission, vision, and values.
Choose Brand Name and Tagline
- Ensure that these align with your brand's values and appeal to your target audience.
Logo Design
- Create a logo that represents your travel company's spirit.
- Decide colors that evoke travel and adventure.
Brand Guidelines
- Compile a visual elements including logo usage, color codes, typography, and specific design guidelines. Ensuring consistent branding across all materials..
Explore Resources
Images & Videos
Find royalty Free/Paid images and videos on
Collect Content
Search for Images & Videos
Search based on point in step 1 (decide the task)
- E.g. Videos of locations in Sydney to Travel
Select Platforms
Instagram & Facebook
- Utilize various social media platforms to showcase your brand identity and engage with your audience.
Content Marketing
- Create high-quality, informative content on your blog and share it through your website and social media channels
Share with the World
Paid Advertising
- Run targeted online advertising campaigns to promote your new brand identity.
Engage
- Encourage engagement from your audience by asking for their thoughts on the new brand identity.
