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Brand Identity

The following are scenarios involving different business categories and requirements which can help you make decisions and grow your business by establishing brand identity.

I'm an start-up

working in Tourism industry,

looking to Grow my Business

Decide the Task

Understanding the business before deciding:

Competitive study

- local business

- businesses at same scale

- businesses working at a larger scale

Target Audience

- Business Travelers/Solo Travelers/ Couples/ Families/ Group Travelers

- Domestic + Luxury

- international (for airport pickup/drop service)

USP

- Luxury Travel Solutions

Making initial decisions:

Define brand strategy

- Determine company's mission, vision, and values.

Choose Brand Name and Tagline

- Ensure that these align with your brand's values and appeal to your target audience.

Logo Design

- Create a logo that represents your travel company's spirit.

- Decide colors that evoke travel and adventure.

Brand Guidelines

- Compile a visual elements including logo usage, color codes, typography, and specific design guidelines. Ensuring consistent branding across all materials..