Grow business with
The following are scenarios involving different business categories and requirements which can help you make decisions and grow your business by establishing brand identity.
I'm an start-up
working in Tourism industry,
looking to Grow my Business
Decide the Task
Understanding the business before deciding:
- local business
- businesses at same scale
- businesses working at a larger scale
- Business Travelers/Solo Travelers/ Couples/ Families/ Group Travelers
- Domestic + Luxury
- international (for airport pickup/drop service)
- Luxury Travel Solutions
Making initial decisions:
Define brand strategy
- Determine company's mission, vision, and values.
Choose Brand Name and Tagline
- Ensure that these align with your brand's values and appeal to your target audience.
- Create a logo that represents your travel company's spirit.
- Decide colors that evoke travel and adventure.
- Compile a visual elements including logo usage, color codes, typography, and specific design guidelines. Ensuring consistent branding across all materials..
Search for Images & Videos
Search based on point in step 1 (decide the task)
- E.g. Videos of locations in Sydney to Travel
Instagram & Facebook
- Utilize various social media platforms to showcase your brand identity and engage with your audience.
- Create high-quality, informative content on your blog and share it through your website and social media channels
Share with the World
- Run targeted online advertising campaigns to promote your new brand identity.
- Encourage engagement from your audience by asking for their thoughts on the new brand identity.